Why am I doing this
There has been a major growth of content marketing tools available to content marketers. While many of these tools have existed for years prior to the advent of content marketing and would normally be deemed as simply internet marketing tools, many of them are rechristening themselves as content marketing tools.
Hasn’t this been done before?
A few dedicated folks have attempted to put together comprehensive collections of content marketing tools. But I have found each of these attempts to have fallen short in one regard or another. Some have been limiting in the amount of tools they covered, while others have been comprehensive but have not grouped the tools together in an intuitive manner.
I have been piecing together this graphic for several months now, but it’s hard to keep up with the rapidly evolving space of content marketing tools. Here are a few disclaimers and areas where things could be better.